The main aim of creating any website or blog is to get good traffic and to reach out to the public ultimately increasing the ranking. This becomes only possible with the various link building campaigns where the main goals and the strategies are discussed. The Search engines basically rely on various mathematical metrics to decide the importance of a particular link, but it is very difficult for a commoner to understand how much a particular link is important.
But, by understanding the way SEO weigh a link, the website owners can apply various strategies and tips to choose the best available links. Let us see how:
- Relevant search terms should be used: Before, the links are created, various Search terms should be entered and checked as to which are the websites getting higher ranks. Specially the title tag and headline. These keywords should be used. If a website for selling books is created, and if the keyword “fiction” gets the largest number of the searches, then this keyword should be included in the website, and the links should be created to those websites, which are highly ranked for this keyword. This would certainly increase the ranking of the newly created website.
- Backlinks of the competitors: The backlinks from the already popular websites for the keyword are measured by the search engines to get the rankings. Getting a large number of backlinks from already existing popular sites automatically increases the rankings. SEO discovers these links with the help of the tools like the Open Site Explorer.
- The quantity of the links: The good links are often not seen or their value falls with the presence of other links. Thus, it can be said that the average of all the links are taken to decide the popularity. So, it is wise to get less bad links, in comparison, but popular ones rather than getting hundreds of unpopular ones. It is also better to get a few good links from a particular page rather than getting many less valued ones from it.
Hence, these strategies would help you to choose better links for the websites and get good rankings.